The person behind YektaD
I'm Yekta Dastranj. I build the websites, software and systems that get small businesses found on Google and recommended by AI, and I do it one project at a time, with my own hands.
One person. One project. No hand-offs.
YektaD is a London studio with a deliberately small shape. Here is what that looks like in numbers you can check.
Being brilliant at your work should be enough to get found.
Who I am
I'm a business architect and builder based in London, and the founder of YektaD (a trading name of Y & A Design Ltd). I work with independent founders and small teams worldwide, the sort of businesses that are genuinely good at what they do but largely invisible online.
What I actually do
I look at the whole business, not just a website. How you're positioned, what you say, how you show up on Google and inside AI answers, and the software and systems behind it. Then I design and build the pieces that move you forward, from fast, well-made websites to custom iOS apps and the growth systems that bring the right clients in.
Why it's different working with me
You work with me directly, start to finish. Not a sales team, not junior staff, not a queue. I take on one project at a time, so the person who plans your work is the person who builds it. It's a deliberate choice, and it's why the work is what it is.
What I believe
Being brilliant at your work should be enough to get found. It isn't, not any more, and that gap is unfair. My job is to close it, so the right customers find you on Google and in AI, and so not a single lead slips through once they do.
The difference you will notice.
Most small businesses have been through the usual route at least once. This is how working with me compares.
The right-hand column describes common experiences, not any named company. Details of our terms are on How we work.
Three things, done properly.
Everything starts with how you are positioned and what you say. Then I build the pieces that carry it.
Websites
Fast, hand-coded sites made around how your business actually works. Live 2 to 5 working days from the day your words and pictures arrive.
Custom websites → 02Software and apps
Custom iOS apps, web apps, client portals and automation, designed and shipped end to end, backend and App Store included.
Custom software → 03Getting found
SEO, your Google map listing and AI answers. The pages, profile and structure that get you named when someone searches. Google results usually take around 3 months. Nothing is guaranteed.
Growth systems →A London HVAC firm nobody could find. Now the one AI recommends.
Three of my clients, small businesses in three different industries, are each named first by ChatGPT for what they do, ahead of far bigger names.
Impressions from Google Search Console over three months. Calls and ChatGPT visits as measured for Mainteniq over the periods shown. Results vary and nothing is guaranteed.
I also ship software people rely on.
Alongside client work, I design and ship my own products. It keeps me sharp on what it really takes to build and launch, not just advise.
Job sheets and site reports for small service firms. Forms, photos, signatures and a branded PDF.
Screen-free play ideas for parents of children aged 1 to 8 and over. Pick a game, put the phone down.
A shadow work app with an AI companion you talk to by voice or in writing.
Works out your crochet pattern: chains, rows and exact yarn, with US and UK terms.
What I will never do.
A short list, and I stick to it.
Let's talk about your business
Book a free 20-minute call. One project at a time, direct access to Yekta, and a written plan within 48 hours.
Book a free 20-minute call