Featured case study
Proof that careful work scales. A founder-led luxury furniture and objects brand given a custom website she runs herself, a Supabase backend, the systems and international logistics, and a proprietary authentication tool, to operate confidently across three countries without losing the personal touch that made it special.
2Premium platforms
3International markets
FullOperational autonomy
The challenge
VandaVee made beautiful pieces, but the business ran on ad-hoc social-media sales, no clear logistics, and a founder doing everything herself, no room to grow without burning out.
The work
We led operations and growth, putting the systems, partnerships and supply chain in place so the business could ship internationally without it all resting on one person's shoulders.
The result
A small brand operating calmly and confidently across the US and EU, with the founder back doing what she does best, instead of firefighting every day.
Proprietary innovation
NFC & LOA: Letter of Authentication system
An end-to-end authentication system we designed and built from scratch. Every VandaVee piece ships with an embedded NFC chip. When tapped, it opens a registration link where the client enters their details, then receives a personalised Letter of Authentication (LOA) by branded email, while the record is stored securely in the Supabase backend, creating a verified, traceable certificate of provenance for every piece.
1NFC tap
Embedded chip opens a secure link on tap
2Client registration
The owner registers their piece via the link
3Branded email LOA
A personalised LOA is sent by branded email
4Securely stored
The record is saved in the Supabase backend database
Original concept & implementation: Yekta Dastranj
Website & self-serve backend
Designed and built the custom website and a Supabase backend, with a secure admin dashboard the owner signs into from the site itself to add and manage products, images and content, no developer needed.
Commercial roadmap
Built the roadmap for market entry and B2B channel acquisition (1stDibs, The Oblist), while the client kept full autonomy over brand identity and social.
Global logistics
Built an end-to-end supply chain, manufacturing in Italy with freight lanes to the US (New York) and France (Paris).
Risk mitigation
Professionalised the financial and legal framework: robust contracts, insurance recovery, and automated invoicing.
Scope: custom website · SEO · Supabase backend · self-serve admin & product management · operations · growth · global logistics · NFC authentication · vandavee.com →
Read the full VandaVee case study →
Website · Local SEO · AEO · GBP · London
A London property-maintenance company for landlords, Airbnb hosts and property managers, HVAC, plumbing, electrical and BMS. We built the full marketing site, positioning, service architecture, planned-maintenance contracts, local SEO across London's boroughs, and lead capture by quote and WhatsApp.
Scope: website · positioning · local SEO · AEO · Google Business Profile · lead capture · mainteniq.co.uk →
Website · Local SEO · AEO & GEO · GBP · Leighton Buzzard
A long-established local accountancy firm that needed a website to match the service. We designed and built it from scratch, with clear pages for year-end accounts, tax, payroll, bookkeeping and self-assessment, built to load fast, read plainly, and turn local searches into enquiries.
Scope: website · design & build · local SEO · AEO · GEO · Google Business Profile · fouracre-accountancy.co.uk →
iOS App · B2B · Field Service
The job-management iOS app for Mainteniq's engineers, the same client, a second product. We designed and built it end to end: digital trade certificates (Commissioning, HIU, M&E, plumbing), on-site reports with photos and signatures, branded PDF reports, fast job search and multi-user crews, plus the Maintivo.com site and full App Store launch across 35 territories.
Scope: product design · iOS build · App Store · maintivo.com →
iOS App · AI · Consumer
An AI app that turns a photo of the toys you already own into instant, easy play ideas for kids. We built the whole thing, the AI play engine with safety rules, camera scanning, illustrations, subscriptions with a free trial, and a compliant, branded App Store listing.
Scope: AI product · iOS build · subscriptions · App Store launch · busybee.yektad.com →
iOS App · AI · SEO · AEO
An AI-powered iOS app with a full Supabase backend. We designed and shipped it production-ready, Sign in with Apple & Google, a token-based free trial protected with Apple DeviceCheck, subscriptions, rate-limiting, and GDPR-compliant account deletion.
Scope: product · iOS build · backend & auth · subscriptions · SEO · AEO · symponia.io →
Web app · SaaS · SEO · AEO
A web app for crocheters, sketch a pattern, preview a photo of the finished piece, and it calculates every stitch for you. Human-tested patterns with right- and left-handed video tutorials. Designed and built end to end.
Scope: SaaS product · web app · design & build · SEO · AEO · crochets.app →
Custom Shopify · SEO · AEO · GBP · Growth
Ongoing product & growth partner for a luxury resort-wear label. A fully custom Shopify theme hand-coded in Liquid, product and campaign imagery, Klaviyo email flows, international markets, and a steady social & LinkedIn content pipeline, the systems that keep the brand selling.
Scope: custom Shopify theme (Liquid) · SEO · AEO · brand imagery · email & CRM · Google Business Profile · growth · martinalondon.com →
Website · SEO basics · GBP · Ealing, London
A boutique mixed-equipment Pilates studio in Ealing. We designed and built a calm, on-brand website from scratch, with clear class information and an easy path to booking.
Scope: website · design & build · SEO basics · Google Business Profile optimisation · studiosolena.co.uk →
Website · GBP recovery · Milan
An authentic Italian charcoal pizzeria in Milan with free delivery. We designed and built a mobile-first website that shows the menu and drives orders, and recovered and fully optimised the Google Business Profile after a management change locked the owner out.
Scope: website · design & build · Google Business Profile · fly-pizza.com →
Website · SEO, AEO & GEO · Patient CRM · Nutritionist
A Brazilian nutritionist in Italy coaching women living abroad. We built her complete digital presence: a live, custom multi-page site in Portuguese with SEO/AEO and conversion copy, a digital-magazine lead magnet, and a custom no-code patient CRM she runs from her phone.
Scope: website · SEO, AEO & GEO · conversion copy · digital magazine · patient CRM · erickabarbosa.com →
Website · Local SEO · GBP · Event venue · Vienna
An elegant wedding and event venue in Vienna with two halls. We designed and built the website, set up local SEO, and fully optimised the Google Business Profile so it's found on Search and Maps.
Scope: website · build · local SEO · Google Business Profile · hochzeitsaal.at →