Services · Custom websites

Custom website design for small businesses, built to win the client before you have spoken

We design and hand-code websites for small businesses that turn visitors into enquiries. Every site is built to bring in enquiries and to be found on Google and by AI, with basic SEO included. It starts at £1,200 for up to eight pages, or £1,800 for up to twenty, usually live 2 to 5 working days after all your content arrives. If someone cannot tell in five seconds why you are the one to hire, they leave, so that first screen is what we build around.

Abstract coral and charcoal brand artwork representing a custom website
Sound familiar?

Why your website is not bringing in enquiries

  • Your site looks dated next to competitors who honestly aren’t as good as you.
  • You send people the link and quietly hope they don’t judge you on it.
  • Nobody finds it on Google, so referrals are the only thing keeping you busy.
  • It’s slow, awkward on a phone, and changing one line means emailing someone.
  • Visitors land, can’t tell what you do or why it matters, and leave.
The cost of doing nothing

What it costs to leave it as it is

Every week the site stays as it is, people who were ready to hire quietly pick someone easier to trust. You keep paying for it in referrals that dry up, quotes that go cold, and a business that feels invisible online. A weak site isn’t free while you wait, it’s costing you the clients you never even hear from.

How we resolve it

Custom website design and build for small businesses

Positioning first

Before a single pixel, we nail what you sell and to whom, so a visitor gets it in seconds and sees why you’re the obvious choice.

Fast, clean build

Hand-built, mobile-first and quick. No bloated templates or plugins to patch. A site you own outright and can actually update.

Found on Google and AI

SEO, AEO and GEO baked in, so the right people find you on Google and AI assistants like ChatGPT recommend you.

What you get with your website

Positioning that lands in 5 secondsFast, mobile-first buildSEO, AEO & GEO built inCopy that answers real buyer questionsA site you fully ownEasy to update

Get started: book a free 20-minute call →

In one picture

What the first screen has to do

Five seconds on a phone decide whether a stranger stays. Everything else on the site supports this screen.

The first screen of a small business website: what you do, why you, one next step, proof Book a callWhat you do, for whom, whereThe first line a visitor reads. Specific, not clever.Why you, in two linesThe thing that makes you the obvious choice.One clear next stepA button that books a call or opens WhatsApp. Nothing else competing with it.Proof right under itA real review, a real client, a real number.FIVE SECONDS ON A PHONEIf a stranger cannot answer "is this for me?" from the first screen, they leave. We build that screen first. The first screen of a small business website FIVE SECONDS ON A PHONEBook a call12341What you do, for whom, whereThe first line a visitor reads. Specific, not clever.2Why you, in two linesThe thing that makes you the obvious choice.3One clear next stepA button that books a call or opens WhatsApp.4Proof right under itA real review, a real client, a real number.If a stranger cannot answer "is this for me?"from the first screen, they leave. We build thatscreen first.
Proof · Real client

Small brand, big-brand storefront

Martina London · resort-wear

The pain: a beautiful product let down by an off-the-shelf store that looked like everyone else’s.

What we did: a fully custom Shopify theme, hand-coded from scratch and true to the brand, with SEO and AEO built in.

The result: a storefront that looks and performs like a big brand’s, built on a small-business budget.

Read the case study →
Martina London custom Shopify storefront

More proof: we built new websites for Mainteniq, a London HVAC company, and Fouracre Accountancy in Leighton Buzzard, and ChatGPT now names each of them first in its field. Sépilates, a Pilates studio in Rustington, moved off Squarespace to a hand-coded site with online booking in October 2026.

FAQ

Questions about small business websites

How long does a website take?

Usually 2 to 5 working days from the day all your content (text, images, logo and details) has arrived. More than twenty pages, shops, bookings or integrations take longer, and you get the timeline in writing.

Do you use WordPress?

Only if it’s genuinely the right fit. We usually build faster, cleaner custom sites you fully own, with nothing to keep patching or paying for.

Will it actually help me get found?

It is built to. Technical SEO (search engine optimisation: the structure Google needs to find and rank your pages) and structured data are in from day one, and we write for AI answers too. That is AEO and GEO: making it easy for assistants like ChatGPT to understand you and name you. Google and AI tools decide who they rank and name; we do the work that earns it.

What does it cost?

A website of up to eight pages is £1,200 and up to twenty pages is £1,800, both with basic SEO included. More than twenty pages, extra languages, e-commerce, bookings or integrations are quoted. You get one fixed price in writing after a free 20-minute call, and there is no VAT to add.

Is it just a website, or do you build the outcome?

We build the outcome. Everyone wants more enquiries, sales and revenue, and a website only delivers that with the right tools around it: tracking, a way to be found, and follow-up. We scope what your business needs to get the result, not just the pages.

Can I edit the website myself later?

Yes. We can build you a simple, secure CMS (content management system): a login and an editor you own, for £500 on top of the website price. See our CMS service.

Prices are a starting point in GBP and depend on scope. You get one fixed price in writing after a free 20-minute call.

Can I run ads to my new website?

Yes, but only once tracking is in. Never send ad traffic to a site with no Meta pixel and no tags, because you cannot see who came or what they did, so the money is wasted. See why tracking comes first.

Ready to turn that pain into your advantage?

Send us your website. We reply within one working day with what we would fix first.

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