Martina London, luxury resort-wear, built to sell
An ongoing product and growth partnership for a luxury resort-wear label, on a fully custom Shopify storefront.
The product and the taste were there. The storefront wasn't selling the pieces the way they deserved.
The brief. A luxury resort-wear brand that needed a considered online presence and a real growth engine, not just a shop.
What we built. We built a fully custom Shopify theme, hand-coded in Liquid rather than dropped onto an off-the-shelf template, true to the brand, with SEO and AEO so it’s found in both search and AI answers, set up email marketing and automated flows that turn browsers into repeat buyers, ran growth work across the funnel, and fully optimised the Google Business Profile.
Why it works. Luxury sells on feel and trust. A refined store, well-timed email and joined-up growth keep the brand premium while still driving revenue, the balance most resort-wear labels get wrong.
What we did
- Custom Shopify store
- A hand-built Shopify theme that keeps the brand feeling luxury while making it easy to buy.
- SEO and AI visibility
- Search and AI-assistant visibility for resort-wear searches, plus a Google Business Profile.
- Email marketing
- Well-timed email that drives revenue without cheapening the brand.
- Growth
- Ongoing, joined-up growth work across store, email and search.
Questions, answered
What does YektaD do for Martina London?
Ongoing product and growth: the Shopify store, product and campaign imagery, Klaviyo email flows, international markets and a steady social and LinkedIn content pipeline.
Is this a one-off project?
No, it's an ongoing partnership, the kind of durable growth system we build for brands ready to scale.
Do you work with other e-commerce brands?
Yes. Shopify builds, imagery, email and content systems are a core part of our growth work.
Selling products and outgrowing your theme?
Martina London runs on a hand-coded Shopify theme built for the brand, speed and search. That is usually the right call for a serious product brand. Book a free discovery call, or read Shopify, WordPress or custom?.
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