Martina London, luxury resort-wear, built to sell
An ongoing product and growth partnership for a luxury resort-wear label, on a fully custom Shopify storefront.
The product and the taste were there. The storefront wasn't selling the pieces the way they deserved.
The brief. A luxury resort-wear brand that needed a considered online presence and a real growth engine, not just a shop.
What we built. We built a fully custom Shopify theme, hand-coded in Liquid rather than dropped onto an off-the-shelf template, true to the brand, with SEO and AEO so it’s found in both search and AI answers, set up email marketing and automated flows that turn browsers into repeat buyers, ran growth work across the funnel, and fully optimised the Google Business Profile.
Why it works. Luxury sells on feel and trust. A refined store, well-timed email and joined-up growth keep the brand premium while still driving revenue, the balance most resort-wear labels get wrong.
Scope: custom Shopify theme (Liquid) · SEO · AEO · email marketing · growth · Google Business Profile · martinalondon.com →
Questions, answered
What does YektaD do for Martina London?
Ongoing product and growth: the Shopify store, product and campaign imagery, Klaviyo email flows, international markets and a steady social and LinkedIn content pipeline.
Is this a one-off project?
No, it's an ongoing partnership, the kind of durable growth system we build for brands ready to scale.
Do you work with other e-commerce brands?
Yes. Shopify builds, imagery, email and content systems are a core part of our growth work.
Let's build the thing that moves you forward
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