Custom Shopify theme and brand growth: Martina London
Martina London is a luxury resort-wear label. We built its fully custom Shopify theme, hand-coded in Liquid, and run an ongoing growth partnership: brand positioning, SEO and AEO, email marketing and the brand’s LinkedIn page.
The site, live today.
The product and the taste were there. The storefront wasn't selling the pieces the way they deserved.
Live site, as it looks today on desktop and mobile. Visit martinalondon.com →
Before and after
Drag the handle to compare the previous store with the custom Shopify theme we built.
BeforeAfter
The job, at a glance.
Problem, build, result.
What they needed
A luxury resort-wear brand that needed a considered online presence and a real growth engine, not just a shop.
The build
A fully custom Shopify theme hand-coded in Liquid, SEO and AEO, email marketing and automated flows, sharper brand positioning, the brand's LinkedIn page, growth work and a fully optimised Google Business Profile.
Why it works
Luxury sells on feel and trust. A refined store, well-timed email and joined-up growth keep the brand premium while still selling, the balance most resort-wear labels get wrong.
What we built.
Custom Shopify store
A hand-built Shopify theme that keeps the brand feeling luxury while making it easy to buy.
SEO and AI visibility
Search and AI-assistant visibility for resort-wear searches, plus a Google Business Profile.
Email marketing
Email marketing and automated flows, timed to the customer and written to sell without cheapening the brand.
Growth
Ongoing, joined-up growth work across store, email and search.
Brand positioning
Who the label is for and how it is described, so the store, the emails and the social posts all say the same thing.
LinkedIn
We run the brand's LinkedIn page: regular posts that tell the Martina London story and lead people back to the store.
Hand-coded, written down, yours.
Every site we build follows the same rules, so you always know what you are getting and who owns it.
Hand-coded, no template
Written by hand for this business. No theme, no page builder, no pile of plugins slowing it down.
Fast, and better for search
Less code means faster pages, and speed is one of the things Google looks at. It also keeps visitors from leaving.
SEO and AEO, written down
What we do for Google and for AI assistants is agreed in writing before we start, then reported in plain English.
You own it
Once the final invoice is paid, the domain, the code, the words and the pictures are yours.
How we work, step by step → What a custom website includes →
Questions, answered.
What does YektaD do for Martina London?
Ongoing product and growth: the Shopify store, brand positioning, product and campaign imagery, Klaviyo email flows, international markets, and running the brand's LinkedIn page with a steady content pipeline.
Is this a one-off project?
No, it's an ongoing partnership, the kind of durable growth system we build for brands ready to scale.
Do you work with other e-commerce brands?
Yes. Shopify builds, imagery, email and content systems are a core part of our growth work.
Selling products and outgrowing your theme?
Martina London runs on a hand-coded Shopify theme built for the brand, speed and search. That is usually the right call for a serious product brand. Book a free discovery call, or read Shopify, WordPress or custom?.
Book a free 20-minute callMore real work.
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