Brand website, operations and global logistics: VandaVee
VandaVee is a founder-led luxury furniture and objects brand. We built its custom website with an admin the founder runs herself, placed the brand on 1stDibs and Oblist, and set up the operations, logistics and NFC authentication to sell across the UK, US and EU.
The site, live today.
A founder building something special by hand, held back by tools that couldn't keep up as the brand crossed three countries.
Live site, as it looks today on desktop and mobile. Visit vandavee.com →
The job, at a glance.
Problem, build, result.
What they needed
A founder-led luxury furniture and objects brand that needed more than a storefront, a website the owner could run entirely herself, plus the operational backbone (global logistics and product authentication) behind it.
The build
A custom Next.js site with a bespoke admin on Supabase, so she runs her own pages, copy and images. Around it: operations, global logistics workflows, NFC authentication and SEO.
Why it works
Owning the platform means she updates the catalogue the moment stock changes, without waiting on anyone. The Supabase backend keeps products, media and records in one place and scales with the brand, while NFC authentication protects it from counterfeits and gives buyers proof of provenance.
What we built.
Website and content system
A custom site with a bespoke admin she signs into to manage products, images and pages herself, no developer needed.
Operations and growth
Acted as the brand's director of operations and growth, taking it from ad-hoc social-media sales to a business selling across the US and EU.
Marketplaces
Negotiated the brand onto 1stDibs and Oblist, the luxury design marketplaces where her buyers already shop.
Logistics and supply chain
International shipping and fulfilment partners, so pieces travel safely between three countries without the founder chasing every parcel.
Authentication
A proprietary NFC system: every piece carries a chip that issues a branded Letter of Authentication, proof of provenance for the buyer and protection against copies.
Business framework
A professionalised financial and legal setup, so the brand could scale without the founder carrying every decision.
Search
Built to be found on Google for the pieces and the brand.
Hand-coded, written down, yours.
Every site we build follows the same rules, so you always know what you are getting and who owns it.
Hand-coded, no template
Written by hand for this business. No theme, no page builder, no pile of plugins slowing it down.
Fast, and better for search
Less code means faster pages, and speed is one of the things Google looks at. It also keeps visitors from leaving.
SEO and AEO, written down
What we do for Google and for AI assistants is agreed in writing before we start, then reported in plain English.
You own it
Once the final invoice is paid, the domain, the code, the words and the pictures are yours.
How we work, step by step → What a custom website includes →
Questions, answered.
What did YektaD do for VandaVee?
Designed and built the custom website with a self-serve admin, then led operations and growth as the brand's director of operations and growth: negotiated placement on 1stDibs and Oblist, set up international logistics and supply chain, professionalised the financial and legal framework, and built a proprietary NFC authentication system.
How does the authentication work?
Every piece ships with an embedded NFC chip; a tap opens a registration link, the owner receives a branded Letter of Authentication, and the record is stored securely, a traceable certificate of provenance.
Can VandaVee update the website herself?
Yes. We built a Supabase backend with a secure admin dashboard she signs into from the site to add and manage products, images and content herself, no developer needed.
Did the client keep control of the brand?
Yes. VandaVee kept full autonomy over brand identity and social throughout.
Building a brand that needs more than a template?
VandaVee needed a luxury front end and a secure system to run it herself, so it was built custom. Here is how to decide what you need. Book a free discovery call, or read Shopify, WordPress or custom?.
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