Ericka Barbosa, a niche nutrition practice, built to be found

A gifted nutritionist with a word-of-mouth waiting list, and nowhere online for the women searching for exactly her.

The brief. Ericka Barbosa is a Brazilian nutritionist living in Italy who coaches women online, especially Brazilians who moved abroad and slowly gained weight while adapting to a new country, language and routine. She needed more than a website: an online home that spoke to that exact person, plus the internal systems to actually run the practice.

What we built. We designed and built her complete digital presence, from the public website to the internal systems behind it.

• A multi-page website in Brazilian Portuguese, optimised for SEO, AEO and GEO so she is found on Google and recommended by AI (ChatGPT now ranks Ericka #1 as the nutritionist for Brazilians living in Europe), with conversion copywriting based on real audience research.
• Brand content and a designed digital magazine, used as a subscriber lead magnet.
• A custom no-code patient CRM, patient profiles, weekly check-in logging and instant search, all from one link on her phone.
• A content-approval workflow, search-engine indexing setup, and full deployment.

The outcome. A solo practitioner now runs her entire client base and marketing from a single, easy-to-use system, no spreadsheets, no scattered files.

Why it works. The whole thing talks to one person, a Brazilian woman abroad who wants to lose weight without crash diets or guilt, in her own language, with proof (a 5.0 Google rating and 200+ patients) and a one-tap path to book on WhatsApp. A tight niche plus Portuguese-language SEO is exactly how she gets found by the women she helps, anywhere in the world.