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Guides

Plain-English guides, and how we fix each problem

Every guide below answers a question small-business owners actually ask us, in plain English, with no jargon. They are grouped by the problem behind the question, and each group starts with what is usually going on and what we do about it, so you can see the fix as well as the explanation.

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The problem

Not getting found on Google or by AI

What is usually going on

Someone types what you do into Google or asks ChatGPT for a recommendation, and a competitor comes up. Usually the site is fine to look at but says nothing a search engine or an AI assistant can use, the Google Business Profile is half empty, and nobody has written the pages that answer the questions buyers actually ask.

How we fix it

We fix the foundations, write the pages that answer real questions, set up and run your Google Business Profile, push every change to Google and the AI platforms, and send you a plain-English report each month. Three of our clients are the number one answer in ChatGPT in their field.

Growth systems: SEO, AEO and GEO →

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Answer
How do I get my small business found on Google?
You don’t need a huge budget or to ‘do SEO’ forever. You need to be found for the specific things your customers actually search, and increasingly, to be the answer AI gives.
Answer
How do I get my business recommended by ChatGPT?
More people now ask ChatGPT, Perplexity and Google’s AI for a recommendation instead of scrolling. If it doesn’t name you, you don’t exist for that customer.
Answer
What are AEO and GEO, and do I need them?
How to get recommended by ChatGPT, Perplexity and Google AI, not just ranked on Google.
Answer
How long does SEO take for a small business, and what should happen each month?
Anyone who promises page one in thirty days is either targeting searches nobody makes or is about to get you penalised. Here is a realistic timeline, and what you should be able to see along the way.
Answer
Why is my Google Business Profile not showing up, and how do I fix it?
For a local business, the Google map listing brings in more calls than the website does. When it disappears or sits on page two, the phone goes quiet fast.
The problem

The website is not bringing in any work

What is usually going on

People visit and leave. The site looks fine, so it is easy to blame traffic, but the usual cause is that it does not say fast enough who you are for, why you are the right choice and what to do next. Slow pages and a form that goes nowhere finish the job.

How we fix it

We start with positioning, what you sell and to whom, then build a fast, hand-coded site that leads people to one clear next step, with an assistant like Alex if it earns its place. Set up from day one to be found on Google and recommended by AI.

Custom websites →

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Answer
Why isn’t my website getting me any leads?
If people visit but never get in touch, the problem usually isn’t traffic. It’s that the site doesn’t make it obvious, fast, why you’re the right choice and what to do next.
Answer
How much should a small-business website cost?
What really drives the price, and how to avoid paying for a pretty site that brings in no work.
Answer
Shopify, WordPress, Squarespace or custom: which website does my small business need?
The platform matters less than people think and more than the templates suggest. Here is how we actually choose for clients, including when we tell them not to go custom.
Answer
Should I add an AI chatbot to my small business website?
Every website tool now offers a chatbot. Most of them annoy visitors and answer nothing. A few quietly qualify leads and book calls at 2am. The difference is not the tool, it is what it is built to do.
The problem

Missing calls, slow follow-up and leads that go cold

What is usually going on

You are on a job, in a treatment room or driving. The call goes to voicemail, the enquiry sits until tonight, and by then they have booked someone else. Nothing is wrong with your work; the gaps are in the follow-up.

How we fix it

We wire in the simple automation that catches every call and enquiry: a text back within seconds, instant booking, reminders, review requests and win-backs, feeding a simple CRM you can read on your phone. It runs itself month to month.

Automation systems →

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Answer
What is missed call text back, and is it worth it for a small business?
If you are on a job, in a treatment room or driving, you miss calls. Missed call text back is the cheapest fix there is, and it usually pays for itself with the first job it saves.
Answer
How do I stop missing calls and losing leads?
Missed calls and slow follow-up quietly cost you work. Simple automation catches every call, enquiry and job.
The problem

You need software that fits, not another subscription

What is usually going on

You are running the business on spreadsheets and five tools that half fit, clients email you for the same document every week, and the app idea you have keeps not happening because nobody will give you a straight answer on cost.

How we fix it

We design and build the software around how you actually work, end to end, and you own it. That includes iPhone apps, web apps, AI tools and client portals, where your customers log in to see their own documents, invoices, bookings and progress, like every YektaD client does at portal.yektad.com.

Custom software and apps →

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Answer
How do I get a custom app or software built?
When off-the-shelf tools do not fit, here is how a custom build works, what it costs, and how to do it safely.
Answer
How much does it cost to build a custom app for a small business in the UK?
Quotes for the same app can range from £3,000 to £150,000. Here is what actually drives the number, so you can spot a sensible quote from a silly one.
Answer
Do I need custom software, or will off-the-shelf tools do?
Off-the-shelf tools are cheaper to start and fine for common jobs. Custom software wins when your process is your edge, or when you’re paying for five tools that still don’t do the one thing you need.
Answer
What does a business architect do for a small business?
Most small businesses have a web designer, an SEO person and someone for software, and none of them talk to each other. A business architect is the person who designs the whole thing to work together.

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