How electricians get more jobs online: SEO for electricians
Marketing for electricians without the lead-site fees: be one of the first three names on the map when someone nearby needs an electrician, and get the jobs you actually want.
How do electricians get more jobs online?
Electricians get more jobs online by showing up in the Google map results for their area, with a complete Google Business Profile, plenty of recent reviews and a website page for each service and each town they cover. Add a one-tap call button and your scheme membership on every page, and the calls come straight to you instead of through a lead site.
- A complete Google profile with your service area set properly.
- A page for each service and each main town you cover.
- A review request after every job.
- Scheme membership, insurance and one-tap call on every page.
- Plans from £350 a month for one town, £550 for several.
Why do electricians lose jobs online?
- You are missing from the map when someone nearby searches “electrician near me”.
- Lead sites charge for jobs that should have come to you directly.
- You get small call-outs miles away instead of rewires and installs close to home.
- Your website does not say which towns you cover, so Google does not know either.
Are you missing out on local jobs? 7 signs
- You are not in the top three map results in your own town.
- Your website has one “Services” page.
- Your reviews are spread across several sites, with only a few on Google.
- There is no tap-to-call button on your site on a phone.
- Your scheme membership is not shown on your website.
- You pay lead sites every month.
- You cannot tell how many calls come from your website.
Ticked three or more? You are likely losing enquiries to competitors who are easier to find. A free website check shows exactly where.
How does SEO work for an electrician?
Six phases, each built on the one before. One piece on its own does very little. Together, they become an engine that keeps bringing customers.
Website SEO
A page for each service and each main town you cover, a one-tap call button, and structured data that tells Google you are an electrician and where you work.
Google profile
The electrician category, every service listed, your service area set properly, and photos of real jobs and your van.
Reviews and listings
A text after every job asking for a review, a reply to each one, and the same name, address and phone number on the directories that matter.
New pages and guides
Pages for the work you want more of, such as EV charger installs or landlord safety checks, and guides that answer what customers worry about.
AEO: answers
Answers to questions such as “how much does a rewire cost?” written so Google can show them, with your name attached.
GEO: AI tools
We check how ChatGPT, Gemini and Perplexity describe your business and fill the gaps, so AI recommends you for the jobs you want.
Google decides the rankings. We do the work that earns them, every month, and your monthly report shows every step.
What do your customers search for?
These are the kinds of searches your customers type into Google or ask ChatGPT. We build your pages, profile and answers around them.
Which SEO plan is right for an electrician?
| Your business | Plan | Price |
|---|---|---|
| Sole trader or two-person firm, domestic work in one town and nearby villages | Local | £350 a month |
| A team with vans covering several towns, or domestic, landlord and small commercial work (usually the best fit) | Area | £550 a month |
| Commercial or industrial contractor covering a city or region, or several bases | Growth | £750 a month |
We confirm the right plan with you after a free website check, and you can move up at any time. Compare the plans in full →
How much does SEO cost for an electrician, and how long does it take?
One-off. Covers set-up if your website is good enough to keep. On a 6- or 12-month plan a new website is part of the start fee, from £495.
A month on a 12-month term. Local £350, Area £550, Growth £750, chosen by how far you want to be found. Shorter terms cost a little more.
For our clients, Google visibility usually starts to move within 3 months and enquiries build from there. Mainteniq's first calls from Google came within 5 months.
Every job from a lead site costs a fee, and the same lead often goes to several electricians. A plan costs the same every month however many calls it brings. Every price is fixed in writing before we start, and there is no VAT to add.
What marketing mistakes do electricians make online?
- One page for every service. Google needs a page for EV chargers to rank you for EV charger searches.
- No towns on the website. If your site does not mention a town, Google rarely shows you there.
- Not asking for reviews. A text after each job is the easiest way to overtake competitors on the map.
- A slow site with no call button. Most customers search on a phone and want to call in one tap.
- Relying only on lead sites. You pay for every lead and compete with everyone who bought it.
Which credentials should an electrician show online?
Homeowners and landlords look for proof that you are registered and insured before they call. We show your competent person scheme membership, such as NICEIC or NAPIT, your insurance and any workmanship guarantees clearly, using only the details you give us and can evidence.
Have we done this for a trade business?
Mainteniq is a London HVAC and property maintenance firm, a trade business like yours. We built its website, local pages and Google profile. ChatGPT now names it its first choice for managing agents in London, and it had 39 calls straight from Google between April and September 2026.
See more work →Questions electricians ask us
Do electricians need SEO?
If you want work beyond word of mouth without paying lead sites, yes. Most people find an electrician on Google Maps on their phone and call one of the first few names.
How much does SEO cost for an electrician?
Our plans are £350, £550 or £750 a month on a 12-month term, chosen by how far you travel and how many services you want found. A sole trader in one town usually suits Local at £350 a month. A one-off start fee covers set-up, from £295 if your website is good enough to keep.
How do I get my electrical business on Google Maps?
Claim and verify your Google Business Profile, choose the electrician category, set your service area, list every service, add photos of real jobs and ask every customer for a review. We do all of this in every plan.
How do I show up in towns where I have no office?
We set your service area on Google and build a page for each main town you cover, with real jobs you have done there. That is how Google learns where you work.
Is SEO better than paying lead sites?
Lead sites charge per lead and sell the same lead to others. Your own profile and website bring calls straight to you, for a fixed monthly price. Many electricians keep a lead site while SEO builds, then drop it.
Why doesn't my business show up on ChatGPT?
AI tools such as ChatGPT, Gemini and Perplexity recommend businesses they can describe with confidence. If your website is vague, your details differ from site to site, or there are few reviews and no clear answers to common questions, they name someone else. We fix each of those, then check every month how AI tools describe you.
How long does SEO take for a electrician?
SEO builds over time, and the work done this month keeps working next year. For our clients, Google visibility usually starts to move within the first 3 months and enquiries build from there. Mainteniq's first calls from Google came within 5 months of starting.
Can I do SEO for my business myself?
You can do the basics yourself: claim your Google Business Profile, ask every happy customer for a review and keep your details consistent. What takes time is the rest: service pages, structured data, monthly guides, answers written for Google and AI, and checking what is working. That is the part our plans take off your plate.
Do I need a new website to start?
Not always. Our free website check tells you, in writing, whether your current site can be improved (from a £295 start fee) or needs rebuilding. On a 6- or 12-month plan, a new website is part of the start fee.
Do you use templates?
No. Every website is designed for your business from scratch and hand-coded, so it is fast, secure and built the way Google and AI tools read it.
Find out what is holding you back
Get a free website check or book a free 20-minute call. We tell you, in writing, what to fix first and which plan fits, before you pay anything.
Get a free website check