Web design for small e-commerce and product brands, built to look premium and be found
A product brand lives or dies on how it looks in the first three seconds and whether anyone can find it. We build stores and brand sites that do both, then get them found on Google and by AI.
Should a small product brand use Shopify or a custom website?
Shopify is the right choice when the brand sells many products and needs stock, shipping and payments handled for it; we build on it and design the theme so it does not look like every other store. A custom site is the right choice when the brand sells a small, considered range, sells through stockists or made-to-order, or needs the site to carry the brand (luxury, craft, design), where a template would undersell it. Either way the site has to load fast on a phone, tell the brand story in one screen, and be built so Google and AI assistants understand what it sells and for whom. Brand sites and stores are priced in writing after a call. Martina London, a luxury resort-wear brand, and VandaVee, handcrafted furniture sold through 1stDibs, are two examples of the premium end.
The problem, plainly
- The site looks like a template, so the brand feels cheaper than the product.
- Sales depend on Instagram and marketplaces that take a cut and own the customer.
- Nobody finds the brand on Google unless they already know the name.
- Product pages are slow on a phone, and slow pages do not sell.
- When people ask ChatGPT for a brand like yours, it names someone else.
What being hard to find actually costs
Marketplace fees, ad costs and a site that undersells the product all compound. A brand that owns its site, its customer list and its search presence keeps the margin and the relationship.
What we do for product and e-commerce brands
A premium brand site
Designed around the product and the story, fast on a phone, built to make the price feel right.
A store that works
Shopify or custom, with stock, shipping and payments done properly and product pages that sell.
Found on Google and AI
Product and category pages built so search engines and AI assistants understand what you sell and recommend it.
What you get
Where we work: We work with product brands in the UK, Europe and the US. Everything is delivered online, with calls when it helps.
Simple, scoped pricing
A website is usually live within a week of getting your content. Getting found (SEO, Google Business Profile and AI visibility) is a monthly plan, three months minimum. A Google Business Profile can be set up and optimised on its own. Custom apps and software are scoped after a short call. Everything is one fixed price, in writing, after a free call, and there is no VAT to add.
We have done this for a business like yours
Martina London is a luxury resort-wear brand with a site built to carry a premium price. VandaVee is a handcrafted furniture brand we took from brand to operations to global logistics, including sales through 1stDibs.
See more work →Questions, answered
How much does an e-commerce website cost?
A brand site is one fixed price, in writing, after a call. A store depends on the range and the features (stock, shipping zones, subscriptions, wholesale), so it is quoted in writing after a call.
Shopify, WordPress, Squarespace or custom?
Shopify for larger ranges, custom for small considered ranges and brands that need to look premium. We wrote a plain-English guide on choosing, linked below.
Can you migrate my existing store?
Yes, including products, customers and redirects so you keep your Google rankings.
Do you do the product photography?
We direct it and can produce on-brand AI imagery on request. Real product photos are still the strongest.
Can you get my products found on Google?
Yes. Product and category pages written for the searches people actually type, plus the technical work so Google can read the catalogue.
Do you only work with UK brands?
No. Martina London and VandaVee both sell internationally, and we build for that.
Want this for your business?
Book a free 20-minute discovery call. One project at a time, direct access to Yekta, a written plan and price within 48 hours.
Book a free 20-minute call