How much should a small-business website cost?
There is no single price, but there is a right way to think about it. Here is what actually drives the cost, and how to make sure you are paying for leads, not just looks.
A simple, well-built small-business site typically starts in the low four figures; bigger builds cost more. What matters is not the number, it is whether the site is built to be found and to convert. A cheap site that brings in nothing is the expensive one.
What drives the price. The number of pages, custom design versus a template, whether it is built to be found (SEO and AEO) and to convert, and any custom functionality. Two sites at very different prices are often not the same product at all.
The trap to avoid. Paying for a good-looking site that nobody finds and that does not turn visitors into enquiries. That is the truly expensive option, because it costs money and returns nothing.
How we price it. It is scoped to what you need, with no fixed menu. As a guide, simple sites start from around £1,000, and you get an exact price after a short discovery call. If it brings in a couple of clients, it has paid for itself.
Think investment, not cost. A website built to be found and to convert is an asset that returns, month after month, not a one-off expense to minimise.
Related questions
Why do website prices vary so much?
Scope, quality, and whether the site is built to be found and to convert. A template shop and a custom, lead-focused build are simply different products.
Is a cheap website worth it?
Only if it brings in work. A pretty site nobody finds and nobody enquires through is wasted money, however little it cost.
Want this sorted for your business?
Book a discovery call. One project at a time, direct access to Yekta.
Book a discovery call