How journalists and writers get found online: a portfolio built for your name
Commissioning editors, producers and readers search your name before they get in touch. What they find, and what ChatGPT says about you, often decides whether the commission comes to you.
How do journalists and writers get more work online?
Journalists and writers get more work online by owning one clear, fast website that ranks for their name, shows their best work by subject and outlet, and tells editors exactly how to commission them. Structured data and consistent profiles help Google and AI tools such as ChatGPT describe you accurately when someone asks.
- One home for your work, organised by subject and outlet.
- Your name, beats and outlets marked up the way Google reads them.
- A private editor so you add new pieces yourself.
- Every profile you have pointing back to your site.
- Websites from £1,200. The editor is a £500 add-on.
Why do writers miss commissions online?
- Searching your name brings up old articles, a social profile or someone else with the same name.
- Your best work is scattered across outlets, some behind paywalls, some no longer online.
- Adding a new piece means wrestling with a site builder, so the site is always out of date.
- Ask ChatGPT about you and the answer is vague, out of date or wrong.
Is your online presence costing you work? 7 signs
- You are not the first result when someone searches your name.
- Your portfolio has not been updated in months.
- Your beats and languages are not clear on one page.
- Editors have to email you to see your best work.
- Your bio differs from outlet to outlet.
- Your portfolio is a template that looks like everyone else's.
- AI tools describe you vaguely or get facts wrong.
Ticked three or more? You are likely losing enquiries to competitors who are easier to find. A free website check shows exactly where.
How does SEO work for a writer's website?
Six phases, each built on the one before. One piece on its own does very little. Together, they become an engine that keeps bringing work.
Website SEO
A portfolio organised by subject and outlet, with structured data that tells Google who you are, what you write about and where you have been published.
Google profile
If you offer a service, such as copywriting or editing, a Google Business Profile. If not, we make sure your outlet and social profiles all point to your site.
Reviews and listings
Your author pages on outlets, journalist directories such as Muck Rack and your social profiles checked so the same name, photo and links appear everywhere.
New pages and guides
Each new piece added with a short summary in your own words, so your site grows as your body of work does.
AEO: answers
A clear about section that answers who you are, what you cover and how to commission you, written so Google can quote it.
GEO: AI tools
We check how ChatGPT, Gemini and Perplexity describe you and correct the gaps, so AI gives an accurate answer when someone asks about you.
Google decides the rankings. We do the work that earns them, every month, and your monthly report shows every step.
What do editors and readers search for?
These are the kinds of searches people use to find a writer like you. We build your pages, profile and answers around them.
Which option is right for a writer?
| Your situation | Plan | Price |
|---|---|---|
| Most writers: a portfolio that ranks for your name (usually the best fit) | Website | From £1,200 |
| Writers who also sell a local service, such as copywriting, editing or workshops | Local or Area | £350 or £550 a month |
| Writers building an audience around a subject, with regular publishing | Growth | £750 a month |
We confirm the right option with you after a free website check. Compare the plans in full →
How much does a writer's website cost, and how long does it take?
Hand-coded, up to 8 pages, with SEO, AEO and GEO built in. Up to 20 pages is £1,800.
One-off add-on, so you add new pieces, links and posts yourself without touching code.
Working days from the day all your content arrives.
The website, the code and your content are yours once paid. Every price is fixed in writing before we start, and there is no VAT to add.
What mistakes do writers make with their websites?
- Relying only on outlet bios. They belong to someone else and can disappear when an editor moves on.
- A wall of links. Editors want your best work by subject, not everything in date order.
- No clear contact or rates page. Make commissioning you the easiest part of their day.
- Different bios everywhere. Inconsistent facts confuse Google and AI tools.
- Letting the site go stale. An easy editor keeps it current.
Have we done this for a journalist?
Yes. Matthew Burgos is a Milan-based journalist. We rebuilt his portfolio as a hand-coded website with SEO, AEO and GEO built in, and a private editor he uses to add posts and links himself.
See more work →Questions journalists and writers ask us
Do journalists need a website?
If you want editors to find you and see your best work in seconds, yes. Outlet bios and social profiles belong to someone else. Your own site is the one place you control, and the home Google and AI tools connect everything else to.
How much does a website for a journalist or writer cost?
A hand-coded website is £1,200 for up to 8 pages or £1,800 for up to 20, with SEO, AEO and GEO built in. The private editor is a £500 add-on. Every price is fixed in writing before we start.
How do I rank for my own name?
A site in your name with clear structured data, a consistent photo and bio, and links between your site and your outlet and social profiles. Google then treats your site as the main source about you.
Why does ChatGPT get facts about me wrong?
AI tools piece you together from whatever they find. A clear about page, consistent profiles and structured data give them one accurate source, and we check how they describe you after launch.
What about articles behind paywalls or no longer online?
We link to the original, add a short summary in your words, and can keep a copy of your own pieces where your contract with the outlet allows it.
Someone else has the same name as me. Can you help?
Yes. Clear structured data, a consistent photo and bio, and links between your site and your outlet profiles help Google and AI tools tell you apart.
Can I update the website myself?
Yes, with the private editor. You add a new piece, a link or a post in a couple of minutes, without touching code.
Can the website be in more than one language?
Yes. We have built websites in English, Italian, German and Portuguese, and can set yours up in the languages your editors and readers use.
Do you use templates?
No. Every website is designed for your business from scratch and hand-coded, so it is fast, secure and built the way Google and AI tools read it.
Find out what is holding you back
Get a free website check or book a free 20-minute call. We tell you, in writing, what to fix first and which option fits, before you pay anything.
Get a free website check